How we work
Policy in Focus brings two specific areas of expertise to the table. As a project of long-standing Public Affairs firm Bracy Tucker Brown & Valanzano, Policy in Focus has a deep knowledge of how to navigate Washington, including targeted and engaging with relevant policymakers, building partnerships with allied organizations (including agencies, advocacy groups and educational institutions) and developing and executing a wide range of events to activate audiences and raise awareness of a film.
We also have worked with the creative community for decades and have a passion for working directly with filmmakers and their teams to understand their goals as artists and activists.
In most cases, working with Policy in Focus leads to three connected areas of success:
Engaging with top policymakers, advocates and researchers to create not just awareness of a film but true emotional reaction;
Leveraging these relationships with policymakers to inspire advocates and other connectors to raise awareness of the film with potential audiences outside Washington (festival appearances; local screenings; promotion via membership and other networks);
Creating platforms for filmmakers and film subjects to receive the kind of catharsis that is connected with knowing their story has been shared at the highest levels of government and advocacy.
In short, by informing and amplifying Impact Campaigns, Policy in Focus brings specific value to filmmakers and their teams.